Factors Influencing Indonesian Internet Users Intention on Buying Books Online

The purpose of this research is to discover and analyse factors influencing Indonesian internet users intention on buying books online. Certain factors will be investigated are demographic, features, convenience, web design, and security. This research used questionaires to obtain data from the resp...

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Bibliographic Details
Main Author: Beatrik Messah
Format: Article
Language:English
Published: Bina Nusantara University 2003-09-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/3813