Communicating Function and Co-Creating Healthy Food: Designing a Functional Food Product Together with Consumers

Communicating Function and Co-Creating Healthy Food: Designing a Functional Food Product Together with Consumers

Functional food is lately an interesting topic from the new product development perspective; complex motivation and expectations of consumers regarding it present a challenge when new products are designed. Co-creation is an interesting alternative to the standard practices by the R & D departme...

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Bibliographic Details
Main Authors: Petar Vrgović, Milica Pojić, Nemanja Teslić, Anamarija Mandić, Aleksandra Cvetanović Kljakić, Branimir Pavlić, Alena Stupar, Mladenka Pestorić, Dubravka Škrobot, Aleksandra Mišan
Format: Article
Language:English
Published: MDPI AG 2022-03-01
Series:Foods
Subjects:
co-creation
communication
functional food
NADES
raspberry
Online Access:https://www.mdpi.com/2304-8158/11/7/961

Internet

https://www.mdpi.com/2304-8158/11/7/961

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