The Effect of Quality of Service and Corporate Image on Purchasing Decisions
This study aims to determine the effect of service quality and corporate image on purchasing decisions at Alfamart South Tangerang Hospital. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothe...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2020-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1355 |