The Effect of Quality of Service and Corporate Image on Purchasing Decisions
This study aims to determine the effect of service quality and corporate image on purchasing decisions at Alfamart South Tangerang Hospital. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothe...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2020-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1355 |
| _version_ | 1797429445433229312 |
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| author | Abdul Khoir |
| author_facet | Abdul Khoir |
| author_sort | Abdul Khoir |
| collection | DOAJ |
| description |
This study aims to determine the effect of service quality and corporate image on purchasing decisions at Alfamart South Tangerang Hospital. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the quality of service significantly influence purchasing decisions by 40.3%, the hypothesis test obtained t count> t table or (7.967> 1.986). The company's image has a significant effect on purchasing decisions by 37.2%, the hypothesis test is obtained t count> t table or (7.466> 1.986). Service quality and corporate image simultaneously have a significant effect on purchasing decisions with a regression equation Y = 11,931 + 0,380X1 + 0,332X2 and the contribution of influence is 48.7%, the hypothesis test is obtained F count> F table or (44,091> 2,700).
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| first_indexed | 2024-03-09T09:14:13Z |
| format | Article |
| id | doaj.art-c827f3133c654d5985e4165850e69bbf |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2024-03-09T09:14:13Z |
| publishDate | 2020-08-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-c827f3133c654d5985e4165850e69bbf2023-12-02T07:52:32ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272020-08-014210.36555/almana.v4i2.1355The Effect of Quality of Service and Corporate Image on Purchasing DecisionsAbdul Khoir0Universitas Pamulang Indonesia This study aims to determine the effect of service quality and corporate image on purchasing decisions at Alfamart South Tangerang Hospital. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the quality of service significantly influence purchasing decisions by 40.3%, the hypothesis test obtained t count> t table or (7.967> 1.986). The company's image has a significant effect on purchasing decisions by 37.2%, the hypothesis test is obtained t count> t table or (7.466> 1.986). Service quality and corporate image simultaneously have a significant effect on purchasing decisions with a regression equation Y = 11,931 + 0,380X1 + 0,332X2 and the contribution of influence is 48.7%, the hypothesis test is obtained F count> F table or (44,091> 2,700). http://journalfeb.unla.ac.id/index.php/almana/article/view/1355Service QualityCompany ImagePurchase Decision |
| spellingShingle | Abdul Khoir The Effect of Quality of Service and Corporate Image on Purchasing Decisions Almana: Jurnal Manajemen dan Bisnis Service Quality Company Image Purchase Decision |
| title | The Effect of Quality of Service and Corporate Image on Purchasing Decisions |
| title_full | The Effect of Quality of Service and Corporate Image on Purchasing Decisions |
| title_fullStr | The Effect of Quality of Service and Corporate Image on Purchasing Decisions |
| title_full_unstemmed | The Effect of Quality of Service and Corporate Image on Purchasing Decisions |
| title_short | The Effect of Quality of Service and Corporate Image on Purchasing Decisions |
| title_sort | effect of quality of service and corporate image on purchasing decisions |
| topic | Service Quality Company Image Purchase Decision |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/1355 |
| work_keys_str_mv | AT abdulkhoir theeffectofqualityofserviceandcorporateimageonpurchasingdecisions AT abdulkhoir effectofqualityofserviceandcorporateimageonpurchasingdecisions |