Evaluating Quality of Matrimonial Websites: Balancing Emotions with Economics

There are a plethora of studies evaluating the quality of websites on functional and design-related aspects such as usability and visual parameters. The majority of these studies are related to e-commerce websites where individuals make decision largely relying on economic parameters. However, matri...

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Bibliographic Details
Main Authors: Dheeraj Sharma, Praveen Ranjan Srivastava, Peeyush Pandey, Inderjeet Kaur
Format: Article
Language:English
Published: Pompea College of Business 2020-11-01
Series:American Business Review
Subjects:
Online Access:https://digitalcommons.newhaven.edu/cgi/viewcontent.cgi?article=1216&context=americanbusinessreview