Emotion and Sponsorship: Case of Television Sponsorship
Sponsorship is a mode of communication that has led to the emergence of a growing body of literature. Most studies on sponsorship focused on the latter’s effectiveness yet were limited to the study of the influence of individual and situational variables. It was only recently that research on sponso...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2015-04-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115482_47bed18ab492faccc152cac87d08f721.pdf |