La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale
Despite the significant presence of persuasive communication messages little empirical research has studied the cognitive processes underlying their creation. Lying on a theoretical frame, based on creativity models, cognition and social representations, this exploratory qualitative research aims to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2017-12-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/2329 |