THE ISSUES OF ONLINE REPUTATION MANAGEMENT
The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specific...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-10-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1164 |