THE ISSUES OF ONLINE REPUTATION MANAGEMENT
The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specific...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-10-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1164 |
| _version_ | 1797244022587129856 |
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| author | A. Kosov |
| author_facet | A. Kosov |
| author_sort | A. Kosov |
| collection | DOAJ |
| description | The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specificity forces us to rethink the approaches to reputation management. Сurrent specificity has conditioned by the threats concerning spontaneous information spread in the Internet, as well as the need to develop the methods of exploiting new information dissemination channels. Under these circumstances, a new competitive struggle principle has formed: «If you win in the In-ternet, you win in real life». To win, one just needs to possess the necessary technologies and to re-act to information environment changes in time. The article considers the problems of the online reputation management and the given ways of their solution. |
| first_indexed | 2024-03-08T04:22:42Z |
| format | Article |
| id | doaj.art-c847420625b343e6b89d96fc84d1da8e |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:04:24Z |
| publishDate | 2018-10-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-c847420625b343e6b89d96fc84d1da8e2024-03-26T14:22:56ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-10-01010283110.26425/1816-4277-2018-10-28-311164THE ISSUES OF ONLINE REPUTATION MANAGEMENTA. Kosov0ООО «Ларк Информационные Технологии»The increased availability of communication technologies has caused people to use the Internet to form their opinion on products and services more often. Company's reputation remains an important resource that can provide a competitive advantage, but the current information environment specificity forces us to rethink the approaches to reputation management. Сurrent specificity has conditioned by the threats concerning spontaneous information spread in the Internet, as well as the need to develop the methods of exploiting new information dissemination channels. Under these circumstances, a new competitive struggle principle has formed: «If you win in the In-ternet, you win in real life». To win, one just needs to possess the necessary technologies and to re-act to information environment changes in time. The article considers the problems of the online reputation management and the given ways of their solution.https://vestnik.guu.ru/jour/article/view/1164seosermnosqlonline reputation managementsearch enginesseosermarti cial neural networksnosql |
| spellingShingle | A. Kosov THE ISSUES OF ONLINE REPUTATION MANAGEMENT Вестник университета seo serm nosql online reputation management search engines seo serm arti cial neural networks nosql |
| title | THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_full | THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_fullStr | THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_full_unstemmed | THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_short | THE ISSUES OF ONLINE REPUTATION MANAGEMENT |
| title_sort | issues of online reputation management |
| topic | seo serm nosql online reputation management search engines seo serm arti cial neural networks nosql |
| url | https://vestnik.guu.ru/jour/article/view/1164 |
| work_keys_str_mv | AT akosov theissuesofonlinereputationmanagement AT akosov issuesofonlinereputationmanagement |