Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy

Abstract Background Modern marketing thought heavily emphasizes the need for healthcare providers to possess a customer orientation, placing patients at the focal point of attention within health and medical establishments. This has motivated significant investments in tools and techniques that fost...

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Bibliographic Details
Main Authors: James K. Elrod, John L. Fortenberry
Format: Article
Language:English
Published: BMC 2018-12-01
Series:BMC Health Services Research
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12913-018-3681-x