An Assessment of Customer Shared Value in the Restaurant Industry – a Survey from Sweden
The article tries to investigate to which extent the concept of Customer Shared Value (CSV) is relevant for a particular industry, the restaurant industry. We wanted to know if there is a correlation between social benefits and economic benefits for restaurants. We also wanted to know if restaurants...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2015-12-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1133.pdf
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| Summary: | The article tries to investigate to which extent the concept of Customer Shared
Value (CSV) is relevant for a particular industry, the restaurant industry. We wanted to
know if there is a correlation between social benefits and economic benefits for restaurants.
We also wanted to know if restaurants already conduct their business according to the
concept of Creating Shared Value, but maybe without reference to the concept as such. We
found that restaurant companies in Sweden actually work to create economic benefits and
social values. However we did not find that there was any clear pattern between economic
value and social values. The companies with the highest total shared value are in fact the
companies with the highest revenue, but there are also companies with lower revenue
which have scored high in total shared value and vice versa. Most of the restaurants
implicitly work with several factors of the concept such as having knowledge of the costs
and causes of environmental impacts and the notion of how to treat employees fairly. The
findings are valuable because they show to what extent CSV is a reality in the restaurant
business today. This may have implications about how practitioner and scholars alike view
the concept of CSV. |
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| ISSN: | 1841-8678 1844-0029 |