PERFORMANCE ASSESSMENT OF DIFFERENT CLASSIFICATION METHODS FOR COUPON MARKETING IN E-COMMERCE
E-Commerce environment represents typical commercial transactions that take place virtually online. UK Online Shopping and E-Commerce Statistics provided by Nasdaq estimates that by the year 2040, 95% of all purchases around the world will be performed through e-Commerce. In 2021, there will be 2....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-09-01
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| Series: | Acta Electrotechnica et Informatica |
| Subjects: | |
| Online Access: | http://www.aei.tuke.sk/papers/2020/3/2_Pusztova.pdf |