THE LANGUAGE OF ADVERTISING

Advertising has reached new dimensions in incorporating and exploiting patterns of message transmission on certain products and services offered to the market. Therefore, advertising has become the subject of an important multidisciplinary approach, scientific analysis and research. Multiplying the...

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Bibliographic Details
Main Authors: Anamarija Gjuran-Coha, Liljana Pavlović
Format: Article
Language:Bulgarian
Published: University of Rijeka. Faculty of Humanities and Social Sciences 2009-01-01
Series:Fluminensia: Journal for Philological Research
Subjects:
Online Access:http://hrcak.srce.hr/file/67770