Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities

Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities

Purpose – It has been verified that companies are using crowdsourcing to carry out tasks related with the market, concentrating on three main areas: product development, advertising and promotion and market research. This study aims to carry out qualitative research using the case study method. The...

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Bibliographic Details
Main Authors: Luciano Augusto Toledo, Felix Hugo Aguero Diaz Leon
Format: Article
Language:English
Published: Emerald Publishing 2019-08-01
Series:Innovation & Management Review
Subjects:
marketing
crowdsourcing
strategy
Online Access:https://www.emerald.com/insight/content/doi/10.1108/INMR-06-2018-0040/full/pdf?title=crowdsourcing-as-production-model-that-uses-collective-intelligence-the-collaborative-culture-and-the-formation-of-communities

Internet

https://www.emerald.com/insight/content/doi/10.1108/INMR-06-2018-0040/full/pdf?title=crowdsourcing-as-production-model-that-uses-collective-intelligence-the-collaborative-culture-and-the-formation-of-communities

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