Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities
Purpose – It has been verified that companies are using crowdsourcing to carry out tasks related with the market, concentrating on three main areas: product development, advertising and promotion and market research. This study aims to carry out qualitative research using the case study method. The...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-08-01
|
| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-06-2018-0040/full/pdf?title=crowdsourcing-as-production-model-that-uses-collective-intelligence-the-collaborative-culture-and-the-formation-of-communities |