Consumer Materialism in the Context of Changes in the Consumption Environment
The aim of this paper is to integrate ideas on consumer materialism in the context of recent changes in the consumption environment. These changes include development of digitalization, the spread of sharing and other forms of consumption that do not involve legal ownership of goods, and the prevale...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.023/_html/-char/en |