Future of Mobile Commerce: An Exploratory Study on Factors affecting Mobile Users’ Behaviour Intention
Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the mobile users’ intend to adopt this new technology induced business model. With the success of e-commerce in India, there is a huge potential fo...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ram Arti Publishers
2019-02-01
|
| Series: | International Journal of Mathematical, Engineering and Management Sciences |
| Subjects: | |
| Online Access: | https://www.ijmems.in/assets//21-ijmems-18-125-vol.-4%2c-no.-1%2c-245%E2%80%93258%2c-2019.pdf |