Increasing Repurchase Intention through Experiential Marketing, Service Quality, and Customer Satisfaction

Increasing Repurchase Intention through Experiential Marketing, Service Quality, and Customer Satisfaction

Consumers can make repeat purchases for the umpteenth time for the same products and services on a regular basis. At the same time, consumers also pay attention to current and future situations and conditions. This study aims to understand the application of experiential marketing factors and servic...

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Bibliographic Details
Main Authors: Lena Ellitan, Samuel Alfonso Sugiyanto, Andriya Risdwiyanto
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2022-08-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
experiential marketing
service quality
customer satisfaction
repurchase intention
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1022

Internet

https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1022

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