The Relationship between Exercise Re-Participation Intention Based on the Sports-Socialization Process: YouTube Sports Content Intervention

Few studies have used a quantitative research methodology to examine the socialization process model, and such studies were conducted to verify a new model by intervening in the variables of YouTube sports content. To understand this process, we tested the moderated mediating effect by intervening i...

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Bibliographic Details
Main Author: Youngtaek Oh
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/2/187