Funny but not Credible? Why Using (Many) Emojis Decreases Message Credibility and Source Trustworthiness

Emojis are paralinguistic elements that are used in computer-mediated communication to express emotions, convey tone, or simply depict objects or statements. This study examines how the (excessive) use of emojis affects knowledge, message credibility, and source trustworthiness. To this end, we cond...

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Bibliographic Details
Main Authors: Thomas Koch, Nora Denner, Melina Crispin, Trees Hohagen
Format: Article
Language:English
Published: SAGE Publishing 2023-09-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051231194584