Funny but not Credible? Why Using (Many) Emojis Decreases Message Credibility and Source Trustworthiness
Emojis are paralinguistic elements that are used in computer-mediated communication to express emotions, convey tone, or simply depict objects or statements. This study examines how the (excessive) use of emojis affects knowledge, message credibility, and source trustworthiness. To this end, we cond...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2023-09-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/20563051231194584 |