The Role of Halal Label to Increase the Effect of Attitude Toward Halal Product on Brand Image and Purchase Intention
Purpose: The purpose of this study was to examine the role of halal labels in affecting attitude toward halal products on brand image and purchase intention among Muslim consumers in Malang. Design/methodology/approach: Quantitative methods were employed in this study to reveal the important rol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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LPPM of Narotama University Surabaya
2021-09-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1496 |