An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis
This study tries to determinethe relationship between domestic and foreign sales andadvertising and promotion expenses in terms of causality. In this direction, the research is carried out for one of the leading brands of the white goods sector, which continues its sales activities in the country an...
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| Format: | Article |
| Language: | English |
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Hitit University
2021-06-01
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| Series: | Hitit Ekonomi ve Politika Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/2329434 |