An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis
This study tries to determinethe relationship between domestic and foreign sales andadvertising and promotion expenses in terms of causality. In this direction, the research is carried out for one of the leading brands of the white goods sector, which continues its sales activities in the country an...
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| Format: | Article |
| Language: | English |
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Hitit University
2021-06-01
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| Series: | Hitit Ekonomi ve Politika Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2329434 |
| _version_ | 1827352200444116992 |
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| author | Zuhal Akgün |
| author_facet | Zuhal Akgün |
| author_sort | Zuhal Akgün |
| collection | DOAJ |
| description | This study tries to determinethe relationship between domestic and foreign sales andadvertising and promotion expenses in
terms of causality. In this direction, the research is carried out for one of the leading brands of the white goods sector, which
continues its sales activities in the country and abroad. Within the framework of panel data analysis, data on the advertising
and promotion expenses and sales of the brand between 2007 and 2020 were used. To the panel analysis result, it was
determined that the series were cointegrated. According to the results of the analysis performed by the Toda-Yamamato
causality test, it was found that there was a two-way causality between advertising and promotion expenditures and foreign
sales, and a one-way causality relationship between domestic sales andadvertising and promotion expenditures. |
| first_indexed | 2024-03-08T02:58:26Z |
| format | Article |
| id | doaj.art-c915faa72389408c92e4ff89522936e0 |
| institution | Directory Open Access Journal |
| issn | 2791-7142 |
| language | English |
| last_indexed | 2024-03-08T02:58:26Z |
| publishDate | 2021-06-01 |
| publisher | Hitit University |
| record_format | Article |
| series | Hitit Ekonomi ve Politika Dergisi |
| spelling | doaj.art-c915faa72389408c92e4ff89522936e02024-02-13T12:07:48ZengHitit UniversityHitit Ekonomi ve Politika Dergisi2791-71422021-06-0111917150An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality AnalysisZuhal Akgün0BOZOK ÜNİVERSİTESİThis study tries to determinethe relationship between domestic and foreign sales andadvertising and promotion expenses in terms of causality. In this direction, the research is carried out for one of the leading brands of the white goods sector, which continues its sales activities in the country and abroad. Within the framework of panel data analysis, data on the advertising and promotion expenses and sales of the brand between 2007 and 2020 were used. To the panel analysis result, it was determined that the series were cointegrated. According to the results of the analysis performed by the Toda-Yamamato causality test, it was found that there was a two-way causality between advertising and promotion expenditures and foreign sales, and a one-way causality relationship between domestic sales andadvertising and promotion expenditures.https://dergipark.org.tr/tr/download/article-file/2329434panel datacausality analysistoda yamamotoadvertising promotion expensesdomestic and foreing sales revenuepanel verilerinedensellik analizitoda yamamotoreklam promosyon giderleriyurtiçi ve yurtdışı satış gelirleri |
| spellingShingle | Zuhal Akgün An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis Hitit Ekonomi ve Politika Dergisi panel data causality analysis toda yamamoto advertising promotion expenses domestic and foreing sales revenue panel verileri nedensellik analizi toda yamamoto reklam promosyon giderleri yurtiçi ve yurtdışı satış gelirleri |
| title | An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis |
| title_full | An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis |
| title_fullStr | An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis |
| title_full_unstemmed | An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis |
| title_short | An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis |
| title_sort | investigation of the causality relationship between domestic and foreign sales revenues and advertising and promotional expenses toda yamamoto causality analysis |
| topic | panel data causality analysis toda yamamoto advertising promotion expenses domestic and foreing sales revenue panel verileri nedensellik analizi toda yamamoto reklam promosyon giderleri yurtiçi ve yurtdışı satış gelirleri |
| url | https://dergipark.org.tr/tr/download/article-file/2329434 |
| work_keys_str_mv | AT zuhalakgun aninvestigationofthecausalityrelationshipbetweendomesticandforeignsalesrevenuesandadvertisingandpromotionalexpensestodayamamotocausalityanalysis AT zuhalakgun investigationofthecausalityrelationshipbetweendomesticandforeignsalesrevenuesandadvertisingandpromotionalexpensestodayamamotocausalityanalysis |