Corporate Storytelling as an Effective Communication Tool
This paper proposes to highlight the effectiveness of storytelling as a powerful and persuasive communication tool in the corporate context. This peculiar kind of communicative approach allows the creation of a symbolic universe potentially shared by the public, with which not only can it recognize...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2019-08-01
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| Series: | Quaderni di Linguistica e Studi Orientali |
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| Online Access: | https://oaj.fupress.net/index.php/bsfm-qulso/article/view/1918 |