What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis
The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of sim...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Católica Luis Amigó
2023-08-01
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| Series: | Revista Colombiana de Ciencias Sociales |
| Subjects: | |
| Online Access: | https://revistas.ucatolicaluisamigo.edu.co/index.php/RCCS/article/view/4038 |