What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis
The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of sim...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad Católica Luis Amigó
2023-08-01
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| Series: | Revista Colombiana de Ciencias Sociales |
| Subjects: | |
| Online Access: | https://revistas.ucatolicaluisamigo.edu.co/index.php/RCCS/article/view/4038 |
| _version_ | 1797743062188818432 |
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| author | Roberto Cervelló Royo Víctor Rubio Aurrecoechea José Serafín Clemente Ricolfe |
| author_facet | Roberto Cervelló Royo Víctor Rubio Aurrecoechea José Serafín Clemente Ricolfe |
| author_sort | Roberto Cervelló Royo |
| collection | DOAJ |
| description |
The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first dimension allows to identify the personal action against the so-called environment. The second dimension contrasts positive perceptions against negative ones, allowing to detect market opportunities associated with a good soundtrack and a good plot. This second axis will also facilitate the detection of the worst rated films.
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| first_indexed | 2024-03-12T14:50:06Z |
| format | Article |
| id | doaj.art-c94e5eb97d884e728d872706a1d1606e |
| institution | Directory Open Access Journal |
| issn | 2216-1201 |
| language | English |
| last_indexed | 2024-03-12T14:50:06Z |
| publishDate | 2023-08-01 |
| publisher | Universidad Católica Luis Amigó |
| record_format | Article |
| series | Revista Colombiana de Ciencias Sociales |
| spelling | doaj.art-c94e5eb97d884e728d872706a1d1606e2023-08-15T16:31:15ZengUniversidad Católica Luis AmigóRevista Colombiana de Ciencias Sociales2216-12012023-08-0114210.21501/22161201.4038What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysisRoberto Cervelló RoyoVíctor Rubio AurrecoecheaJosé Serafín Clemente Ricolfe The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first dimension allows to identify the personal action against the so-called environment. The second dimension contrasts positive perceptions against negative ones, allowing to detect market opportunities associated with a good soundtrack and a good plot. This second axis will also facilitate the detection of the worst rated films. https://revistas.ucatolicaluisamigo.edu.co/index.php/RCCS/article/view/4038CinemaRatingsAudienceEmpirical researchNetnography |
| spellingShingle | Roberto Cervelló Royo Víctor Rubio Aurrecoechea José Serafín Clemente Ricolfe What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis Revista Colombiana de Ciencias Sociales Cinema Ratings Audience Empirical research Netnography |
| title | What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis |
| title_full | What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis |
| title_fullStr | What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis |
| title_full_unstemmed | What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis |
| title_short | What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis |
| title_sort | what are the viewers reviews and emotions in filmaffinity a netnographic analysis |
| topic | Cinema Ratings Audience Empirical research Netnography |
| url | https://revistas.ucatolicaluisamigo.edu.co/index.php/RCCS/article/view/4038 |
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