Analysis of marketing opportunities for the use of online channels to promote Ukrainian SMEs’ products to foreign markets
Due to the economy digitalization and the e-commerce systems development, it is impossible to enter the foreign market without ensuring company’s presence in the global digital commercial space. Ukrainian exporters, which are trying to enter foreign markets should use multi-channel product promotion...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2022-04-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/254374 |