Challenges of marketing management in the non-governmental sector of South-Eastern Europe in the context of global recession

During the process of social and economic transition in the SEE countries numerous non-governmental organisations found a fertile ground for their activities. In spite of unstable political and general conditions these organisations have managed to survive and contribute to the creation of social ca...

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Bibliographic Details
Main Author: Antal Balog
Format: Article
Language:English
Published: University of Split, Faculty of Economics 2015-01-01
Series:Management : Journal of Contemporary Management Issues
Subjects:
Online Access:http://hrcak.srce.hr/file/221546