Exploring Factors Affecting Millennial Tourists’ eWOM Behavior: A Lens of BRT Theory
This study employs behavioral reasoning theory (BRT) to investigate factors (i.e., personal values, reasons, and attitudes) affecting existing and future behaviors of Millennial tourists’ electronic word-of-mouth (eWOM). It uses a mixed-methods approach that includes qualitative interviews with 25 t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/14/11/1056 |