A Perceived-Control Based Model to Understanding the Effects of Co-Production on Satisfaction
This article represents an initial effort to analyze the complex linkages among co-production, perceived controland satisfaction. Co-production refers to the consumer participation in production activities and is hereconsidered a proxy for behavioral control as it allows consumers to have some contr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2013-04-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1391.pdf |