Gender and Age. The Myth of Eternal youth in Advertising
As already observed in the 1970s by Simone de Beauvoir (La veillesse), it seems that the desire to appear younger than one’s age has become in contemporary society an actual “social duty” that needs to be fulfilled with the utmost commitment. This appears to be more important for women than for me...
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| Format: | Article |
| Language: | English |
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Università di Napoli Federico II
2023-09-01
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| Series: | Fuori Luogo |
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| Online Access: | http://www.serena.unina.it/index.php/fuoriluogo/article/view/9468 |