Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising

Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising

This study aims to identify the effectiveness of wardah advertisements through Instagram social media on active @wardahbeauty followers on Instagram. Consumers who use social media Instagram @wardah beauty are active with a total of 92 followers. The data analysis technique used in this study is a v...

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Bibliographic Details
Main Authors: Sylvani Dewi, Felicia Winata, Elly Romy, Kiki Goslim, Wenny Wenny
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan 2023-11-01
Series:Jurnal Ekonomi, Bisnis dan Entrepreneurship
Subjects:
advertising effectiveness
consumer purchasing decisions
Online Access:https://jurnal.stiepas.ac.id/index.php/jebe/article/view/430

Internet

https://jurnal.stiepas.ac.id/index.php/jebe/article/view/430

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