Development and Validation of a Multidimensional Perceived Media Convergence Scale: A Classical Test Theory and Item Response Theory Approach
Media convergence is considered an effective way to alleviate the decline of traditional media audiences. Although media convergence has nearly swept through the world’s foremost traditional media, studies reflecting its effects on individuals at the micro level are lacking. Therefore, th...
| Hauptverfasser: | , , , |
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| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
IEEE
2024-01-01
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| Schriftenreihe: | IEEE Access |
| Schlagworte: | |
| Online Zugang: | https://ieeexplore.ieee.org/document/10485430/ |