The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach
Introduction: In a survey conducted in 2018, 58% of the customers stated that online advertising and marketing have either little or no effect on their buying behavior. In fact, brands need to find a new way to properly engage customers and make the right impact. Gamification gives organizations the...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2021-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2421_abaf4c1e4e6028a9807086b4a2cf410b.pdf |