The Power of Live-Streaming in Consumers’ Purchasing Decision
Livestreaming has gained popularity as a new e-commerce platform, communication tool, social network, and source of entertainment for millions of users. It is important to examine the nature and history of this developing area of e-commerce since it has the potential to be exploited to overcome the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-10-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231197903 |