THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION

THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION

This study aims to test and analyze the effect of product and promotion on buying decision mediated purchasing motivation. This research is quantitative research with explanatory research approach. This research is conducted on a fixed consumer who partnered with PT. TrakindoUtama Surabaya more than...

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Bibliographic Details
Main Authors: Nugroho Setio Aji, Achmad Helmy Djawahir, Ainur Rofiq
Format: Article
Language:English
Published: University of Brawijaya 2019-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Product
Promotion
Purchase Motivation
Purchase Decision
Consumer behaviour
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1441

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1441

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