The Sport-for-All Development Strategies Based on Social Marketing Approach
Purpose: This study aimed to identify strategies for developing Sports for All and physical activity based on social marketing.Methodology: The research method is mixed, so a qualitative approach and thematic analysis were used to collect the data. Then, an exploratory approach is considered for int...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2023-05-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7105_36262d66992b403cb2892cc7c2c35b3c.pdf |