Modern instruments of digital marketing in the system of integrated marketing communications
The article presents research on Internet marketing and digital marketing by describing their role in the system of integrated marketing communications. The study shows analysis of modern theoretical research and practical developments using recent technologies of digital marketing, especially crowd...
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Format: | Article |
Language: | English |
Published: |
National University of Kyiv-Mohyla Academy
2016-10-01
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Series: | Наукові записки НаУКМА: Економічні науки |
Subjects: | |
Online Access: | http://spne.ukma.edu.ua/article/view/124787 |