Modern instruments of digital marketing in the system of integrated marketing communications

Modern instruments of digital marketing in the system of integrated marketing communications

The article presents research on Internet marketing and digital marketing by describing their role in the system of integrated marketing communications. The study shows analysis of modern theoretical research and practical developments using recent technologies of digital marketing, especially crowd...

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Bibliographic Details
Main Author: Oleksandra Gumenna
Format: Article
Language:English
Published: National University of Kyiv-Mohyla Academy 2016-10-01
Series:Наукові записки НаУКМА: Економічні науки
Subjects:
integrated marketing communication
internet marketing
digital marketing
crowd marketing
Online Access:http://spne.ukma.edu.ua/article/view/124787

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