Archetypes in Today’s Advertising
This paper explores ancient myth and mythological figures in contemporary advertising as a means of communication with consumers. In a hermeneutical and analytical way, through psychologic and semiotic theories, we classify and analyze the most recurrent themes: mythical time; beauty and eternal you...
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| Format: | Article |
| Language: | deu |
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Artes
2021-05-01
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| Series: | Anastasis: Research in Medieval Culture and Art |
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| Online Access: | https://anastasis-review.ro/wp-content/uploads/ARMCA-2021-VIII-1-12_Ioana-Aida-Furnica.pdf |