Impact of Green Environmental Awareness, Knowledge, Product Trust, and Technological Factors on Youth Green Purchasing Intention
Purpose: This research concentrates on the technological factors (perceived ease of use, perceived usefulness, and subjective social norms) that are influenced by adolescent green purchasing intention (GBI), as well as the dimensions of green environmental awareness, environmental knowledge, and gr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2024-06-01
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| Series: | Sustainable Business and Society in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2973 |