IMPLEMENTATION OF MARKETING STRATEGY IN INCREASING CHINA MARKET TO STAY AT GRAND INNA KUTA THROUGH AFTERNOON TEA SALES

IMPLEMENTATION OF MARKETING STRATEGY IN INCREASING CHINA MARKET TO STAY AT GRAND INNA KUTA THROUGH AFTERNOON TEA SALES

This study discusses the strengths and weaknesses of the strategic marketing mix owned by the Grand Inna Kuta hotel. The data collection technique used was purposive sampling. Data collection was carried out by observation, interview, documentation study, and distributing questionnaires with a total...

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Bibliographic Details
Main Authors: Putu Elita Rembulan, I Ketut Astawa, I Ketut Budarma
Format: Article
Language:English
Published: Politeknik Negeri Bali 2020-03-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
marketing mix strategy
afternoon tea
swot analysis
chinamarket
Online Access:http://ojs.pnb.ac.id/index.php/JASTH/article/view/1783

Internet

http://ojs.pnb.ac.id/index.php/JASTH/article/view/1783

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