Expressing Surprise A Cross-Linguistic Description of Mirativity
As I have argued elsewhere (Mocini 2009; 2011; 2013), emotions play a decisive role in promotional discourse. The power of logical argument may not be sufficient to convince customers. For this reason, writers or speakers usually appeal to the audience’s emotional response to achieve persuasion. Ekm...
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| Format: | Article |
| Language: | English |
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Milano University Press
2014-05-01
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| Series: | Altre Modernità |
| Online Access: | https://riviste.unimi.it/index.php/AMonline/article/view/4049 |