Expressing Surprise A Cross-Linguistic Description of Mirativity

As I have argued elsewhere (Mocini 2009; 2011; 2013), emotions play a decisive role in promotional discourse. The power of logical argument may not be sufficient to convince customers. For this reason, writers or speakers usually appeal to the audience’s emotional response to achieve persuasion. Ekm...

Full description

Bibliographic Details
Main Author: Renzo Mocini
Format: Article
Language:English
Published: Milano University Press 2014-05-01
Series:Altre Modernità
Online Access:https://riviste.unimi.it/index.php/AMonline/article/view/4049
_version_ 1797717019977580544
author Renzo Mocini
author_facet Renzo Mocini
author_sort Renzo Mocini
collection DOAJ
description As I have argued elsewhere (Mocini 2009; 2011; 2013), emotions play a decisive role in promotional discourse. The power of logical argument may not be sufficient to convince customers. For this reason, writers or speakers usually appeal to the audience’s emotional response to achieve persuasion. Ekman (1999) claims that surprise is one of the basic universal emotions, and only the basic emotions are the real emotions.1 Following DeLancey (1997; 2001) and other researchers (Dickinson 2000; Aikhenvald 2004; Peterson 2010, 2013), we use the term mirativity to refer to the semantic category employed to mark the fact that some information is new or surprising.
first_indexed 2024-03-12T08:30:08Z
format Article
id doaj.art-ca516ddcf80c4153a0f512934ec8aa06
institution Directory Open Access Journal
issn 2035-7680
language English
last_indexed 2024-03-12T08:30:08Z
publishDate 2014-05-01
publisher Milano University Press
record_format Article
series Altre Modernità
spelling doaj.art-ca516ddcf80c4153a0f512934ec8aa062023-09-02T17:48:52ZengMilano University PressAltre Modernità2035-76802014-05-0101113615610.13130/2035-7680/40493504Expressing Surprise A Cross-Linguistic Description of MirativityRenzo Mocini0Università La Sapienza, RomaAs I have argued elsewhere (Mocini 2009; 2011; 2013), emotions play a decisive role in promotional discourse. The power of logical argument may not be sufficient to convince customers. For this reason, writers or speakers usually appeal to the audience’s emotional response to achieve persuasion. Ekman (1999) claims that surprise is one of the basic universal emotions, and only the basic emotions are the real emotions.1 Following DeLancey (1997; 2001) and other researchers (Dickinson 2000; Aikhenvald 2004; Peterson 2010, 2013), we use the term mirativity to refer to the semantic category employed to mark the fact that some information is new or surprising.https://riviste.unimi.it/index.php/AMonline/article/view/4049
spellingShingle Renzo Mocini
Expressing Surprise A Cross-Linguistic Description of Mirativity
Altre Modernità
title Expressing Surprise A Cross-Linguistic Description of Mirativity
title_full Expressing Surprise A Cross-Linguistic Description of Mirativity
title_fullStr Expressing Surprise A Cross-Linguistic Description of Mirativity
title_full_unstemmed Expressing Surprise A Cross-Linguistic Description of Mirativity
title_short Expressing Surprise A Cross-Linguistic Description of Mirativity
title_sort expressing surprise a cross linguistic description of mirativity
url https://riviste.unimi.it/index.php/AMonline/article/view/4049
work_keys_str_mv AT renzomocini expressingsurpriseacrosslinguisticdescriptionofmirativity