Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
Objective: Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of the important fields in s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad university, Isfahan Branch
2022-06-01
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| Series: | مطالعات راهبردی جامعهشناختی در ورزش |
| Subjects: | |
| Online Access: | https://4s.isfahan.iau.ir/article_691601_6f7c8c57d8797125459dedfd9ae604c4.pdf |