Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
Objective: Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of the important fields in s...
Main Authors: | Ali Salehi, Rasool Norouzi Seyed Hossini, Marjan Saffari |
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Format: | Article |
Language: | fas |
Published: |
Islamic Azad university, Isfahan Branch
2022-06-01
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Series: | مطالعات راهبردی جامعهشناختی در ورزش |
Subjects: | |
Online Access: | https://4s.isfahan.iau.ir/article_691601_6f7c8c57d8797125459dedfd9ae604c4.pdf |
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