Corporate social responsibility (CSR) in sports: antecedents and consequences

(a) Purpose: The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society. (b) Design/methodology/approach: This study is exploratory in nature. Two detailed case studies w...

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Bibliographic Details
Main Authors: P. Athanasopoulou, J. Douvis, V. Kyriakis
Format: Article
Language:English
Published: AfricaJournals 2011-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/athanasopoulou_p___douvis_j__and__kyriakis_v__article_8_vol__1_4.pdf