THE TECHNOLOGY READINESS OR SOCIAL PRESENCE, WHICH ONE COULD EXPLAIN THE TECHNOLOGY ACCEPTANCE BETTER? AN INVESTIGATION ON VIRTUAL COMMUNITIES

Internet technology has accelerated the development of communities from face-to-face into computer-mediated communications. Individuals who joined the virtual communities contributed greatly to building their knowledge by sharing their experiences. This study investigates the individuals’ knowledge...

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Bibliographic Details
Main Authors: Said Jubran, Sumiyana
Format: Article
Language:English
Published: Universitas Gadjah Mada 2015-05-01
Series:Journal of Indonesian Economy and Business
Subjects:
Online Access:https://journal.ugm.ac.id/jieb/article/view/9961/7486