Audio-Visual Genres and Polymediation in Successful Spanish YouTubers

This paper is part of broader research entitled “Analysis of the YouTuber Phenomenon in Spain: An Exploration to Identify the Vectors of Change in the Audio-Visual Market”. My main objective was to determine the predominant audio-visual genres among the 10 most influential Spanish YouTubers in 2018....

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Bibliographic Details
Main Author: Lorenzo J. Torres Hortelano
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/11/2/40