Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Huimei Bu,1 Rui Huang,1 Shiyu Liang,2 Xia Liao3 1School of Business, Macau University of Science and Technology, Macau, People’s Republic of China; 2School of Economics and Management, Guangzhou Vocational University of Science and Technology, Guangzhou, People’s Republic of China; 3Business School,...

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Bibliographic Details
Main Authors: Bu H, Huang R, Liang S, Liao X
Format: Article
Language:English
Published: Dove Medical Press 2023-07-01
Series:Psychology Research and Behavior Management
Subjects:
chinese time-honored brand restaurants
consumer perceived brand innovativeness
consumer perceived brand authenticity
personal innovativeness
nostalgia proneness
categorization theory
Online Access:https://www.dovepress.com/consumer-perceived-brand-innovativeness-and-authenticity-of-chinese-ti-peer-reviewed-fulltext-article-PRBM

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https://www.dovepress.com/consumer-perceived-brand-innovativeness-and-authenticity-of-chinese-ti-peer-reviewed-fulltext-article-PRBM

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